Is a company website necessary?

No one needs to be convinced that the Internet has become a permanent part of our lives. The online shopping sector alone was worth 92 billion zlotys in Q2 2022, which shows how many transactions take place in cyberspace. In order not to miss this segment, and at the same time to be present on the web, it is necessary to have your own website. For many, it is an essential tool in the modern enterprise.

Why is a company website so important?

Just a dozen years ago, Internet use was not as popular as it is today. The e-commerce sector was just emerging, and advertising in the media or even in the form of flyers dominated online marketing. Now, however, it is hard to imagine life without the Internet – it is estimated that as many as 84% of Poles regularly use the web. Someone might say that there are some businesses that don’t have a website and somehow manage. The problem is that customers operating in the e-commerce space will miss out, which automatically makes it the competition that will gain the advantage of transactivity on the Internet. Vendors at the stock market and farmers at the market are a small sphere of entrepreneurs that are able to function without a website. Many other businesses – from a carpenter to a barber shop to a law firm or an auto repair shop – can gain a lot from a professional website.

A variety of possibilities when creating a website

Search for a few random websites related to trade and services – these could be clothing stores, restaurants, real estate agencies or portals with sales ads. You will see how strongly they differ not only in their visual composition, but also in the mechanics of operation. This diversity is something that allows you to fully customize a website to meet the needs of a particular business. The best part is that you can have everything fully customized – from graphics to text to page layout or individual functionality. You can also bet on free solutions, such as ready-made website templates or free tools like WordPress or Joomla. All you need is a vision, some time at your disposal and knowledge of IT issues, and you are able to prepare a fully functional website. If you are missing any of the elements, you can always count on the help of 4b Systems – we will be happy to make a website tailored to the needs of your business!

Website – your virtual employee

If you’re still wondering if it’s worth creating your website, think of it as your employee. One that works for you 24 hours a day, 7 days a week, including Sundays and holidays. One that doesn’t need a rest break, get sick or give notice overnight. One to which you pay money only at the beginning, and every month, instead of a full salary, it will charge a nominal fee for functioning. One that will serve the customer professionally and with impeccable manners, regardless of his mood or attitude. He sounds like an ideal employee that no physical person can replace. That’s how a website that handles all your online traffic in one place will work for you. Find out how much you can gain from a professional website!